Share on pinterest
Pinterest
Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter

Pinterest is the hidden gem for many bloggers, ecommerce stores and even big brands as of recent. So before big brands push the small guy out of Pinterest, I thought its important to secure my spot on the platform by increasing my stats and presence.

I increased my monthly views by over 60,000 within 2 weeks and am still actively working to increase it further. You can check my numbers on my profile page here.

2 weeks is enough for me to notice a few key factors that helped my sudden increase. But before I start talking about what I did differently, I need to go over my starting point because I wasn’t starting from zero.

Pinterest Marketing case study on how I increased my pinterest traffic by 60,000 in 2 weeks.#pinteresttraffic #pinterestmarketing #pinterest #blogging
Pin me!

Original Pinterest Marketing Strategy

I had roughly 230,000 monthly views before I started this case study. My prior strategy was to have no strategy.

I used group board to distribute my content across Pinterest and I used Tailwind app to schedule my pins. I only pinned my own content and I rarely pinned to my own personal boards.

Basically I had no schedule and I was just pinning frequently and regularly to keep myself relevant.

At my peak, I had around 500,000 monthly views but that was short lived and it dropped to 180k – 230k. Though, after starting this case study and reading Pinterest Marketing articles, I’m surprised how I managed to even get 230k in the first place.

What I did to Quickly Increase My Pinterest Traffic

Pinterest SEO – The first thing I did was to read up on Pinterest SEO. I didn’t change any of my existing pins, but with my new ones I targeted a keyword by placing it within my Pin design, within the description as well as using a hashtag.

I changed my existing personal boards – I went through my existing personal boards and edited the descriptions and titles to include keywords. The keywords I chose needed to be both relevant to my niche and popular on Pinterest. My niche isn’t very popular on Pinterest to begin with, so I just had to do my best.

I added more personal boards – on top of editing my existing personal board, I added new ones to let my profile have a wider reach on keywords to rank for. I found the keywords by simply using Pinterest search suggestions in the search bar.

I pruned my group boards – I’m still in the middle of this, but I deleted a few group boards that were not helping me. I did this by checking my Tailwind board stats to determine which group boards didn’t help distribute, or gain any sort of engagement.

I pin a 70:30 ratio – I pin other people’s pins to my personal boards now with a 70:30. 70% of my own and 30% of other people’s pins that are relevant to my board’s topic. I do this for another SEO reason. I wanted my boards to rank for the keywords, but this is only possible if I can get more reins. So instead of just pinning my own content, I pin other people’s content to attract a wider audience to my boards.

What Worked

Pinning to my personal boards – half my scheduled pins using Tailwind app is to my personal boards. This is the biggest change in my behaviour and so I can say this helped the most. Effectively it means I pin more to my personal boards and I pin less to my group boards now, with a 50:50 ratio between these two types.

Pinning 70:30 – pinning other people’s pins and not just my own helped expose my boards. I know this because I see how some of my pins increased in the number of impressions from boards that had very popular pins from other people.

Pin me!

This case study is on-going and I expect my numbers to fluctuate in the coming weeks as I experiment. Watch my progress by following me on Pinterest here. You can see my monthly viewer count at any time.

Other resources you should check out:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to ensure you get the best experience on our website. Learn more about our Privacy policy or Cookies Policy located at the bottom